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Find the best customer relationship management solution based on your business needs. |
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What Is Customer Relationship Management? |
Customer relationship management (CRM) is a set of strategies, processes, and associated technology enablers designed to improve the interactions and engagement of customers. It involves not only the use of these systems, but also corporate cultural transformation and ongoing programs with the appropriate organizational framework. Sales force automation (SFA), customer service and support, and enterprise marketing management are among the main CRM areas.
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Customer Relationship Management Business Drivers and Benefits |
- empowers management with a real-time pipeline and forecasting so they can build and focus on high-profit, sustainable relationships
- empowers staff with customer intelligence and best practices to increase their likelihood of successful transactions
- increases customer acquisition, retention, loyalty, and profitability by integrating information across the enterprise
- enables executives and management to gain customer insight
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Customer Relationship Management Risks |
- Effective internal controls must be in place to prevent customer information from becoming scattered across databases and servers.
- CRM can be associated with significant revenue cycle or application and architectural security issues, especially for organizations subject to the provisions of the US Sarbanes-Oxley Act (SOX).
- Simply installing a CRM system is only the beginning. Successful implementations start with a carefully defined organization-wide CRM strategy.
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Why Use the Customer Relationship Management Evaluation Center? |
- Compare which products adequately support the right mix of your enterprise's marketing, sales force automation, customer service, partner management, and other requirements.
- Evaluate features and functions that support a methodical approach to sales and marketing functions.
- Understand how each product supports your Internet sales and analytics requirements.
- Compare the advantages and disadvantages of hosted solutions versus on-site CRM implementations.
- Access listings for vendors you may not know about—or that you may not have considered.
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Most Requested Research Related to Customer Relationship Management (CRM)
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News Related to Customer Relationship Management (CRM) |
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"Your people, [TEC] and your product [TEC's decision support system] allowed Racal to quickly focus on a highly qualified group of suppliers."
- Greg Cruzan, chief technology officer, Racal Instruments Inc.
"I am delighted with the role that TEC has played in our search for the right system... and could not recommend [it] highly enough."
- Sean Reilly, IT manager, Largo Foods
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CART 
