Benefits Of CRM Articles

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CRM ROI: Creating a Business Case

by Tom Pisello ... support costs. Isolation Failure to use CRM data across multiple groups can severely hamper the achievement of key benefits. Garbage In ... http:/.../Research/ResearchHighlights/Crm/2004/07/research_notes/RN_CR_XTP_07_23_04_1.asp - 15k - 2004-07-23 Summary: Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation.

Xchange Adds To The List Of CRM Point Solutions' Casualties Part ...

by P.J. Jakovljevic ... improving, they must continue to facilitate integration with back-end systems, given the increasing awareness of this need for full-fledged benefits of CRM. ... http:/.../Research/ResearchHighlights/Crm/2003/03/news_analysis/NA_CR_PJ_03_28_03_1.asp - 22k - 2003-03-28 Summary: Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history, its functionality remains critical and CRM is being absorb

Customer Relationship Management: Evolution, Not Revolution

by Jane Affleck ... But How Are These Features Going to Benefit My Business? One simple way to sum up the benefits of CRM is this: better relationships with your customers. ... http:/.../Research/ResearchHighlights/CRM/2007/09/research_notes/TU_CR_JA_09_24_07_1.asp - 16k - 2007-09-24 Summary: Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows evolution without the upset of revolution.

Marketing Automation: Coming of Age Slowly

by P.J. Jakovljevic ... improving, they must continue to facilitate integration with back-end systems, given the increasing awareness of this need for full-fledged benefits of CRM. ... http:/.../Research/ResearchHighlights/Crm/2004/05/research_notes/TU_CR_PJ_05_15_04_1.asp - 24k - 2004-05-15 Summary: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given market

Will A Big Fish's Splash Cause Minnows' Flush Out Of The CRM Pond?

by P.J. Jakovljevic ... improving, they must continue to facilitate integration with back-end systems, given the increasing awareness of this need for full-fledged benefits of CRM. ... http:/.../Research/ResearchHighlights/Crm/2003/03/news_analysis/NA_CR_PJ_03_10_03_1.asp - 21k - 2003-03-10 Summary: While Microsoft’s zeal to deliver a market-ready CRM product may speak to the CRM market’s attractiveness, Applix’ exit may, on the other hand, indicate that the niche CRM vendors without a clear differentiating value proposition have not much to look for there in the long run.

Comparison of ERP and CRM Markets' Life cycle Snapshots

by P.J. Jakovljevic ... improving, they must continue to facilitate integration with back-end systems, given the increasing awareness of this need for full-fledged benefits of CRM. ... http:/.../Research/ResearchHighlights/Crm/2004/01/research_notes/TU_CR_PJ_01_31_04_1.asp - 30k - 2004-01-31 Summary: Today's enterprise applications are required as a matter of course to address more than the processes taking place within the walls of an enterprise. Almost all traditional ERP vendors (small and big alike) had to experience a wake-up call and have long been trying to expand their product offering in tu

CRM: What Is It and Why Do It? Part One: Historical Background

by Glen Petersen ... Part one discusses CRM and the benefits it can bring to an ... Centric World and ROI: Building the CRM Business Case, on which this series of articles is based ... http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_08_04_1.asp - 18k - 2004-11-08 Summary: Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why

Knowledge Management: The Core of Service Resolution Management

by P.J. Jakovljevic ... Part three takes a look at the more specific benefits of CRM-SRM integration, and makes recommendations as to how companies should go about this process. ... http:/.../Research/ResearchHighlights/CRM/2007/12/research_notes/TU_CR_PJ_12_12_07_1.asp - 14k - 2007-12-12 Summary: Businesses today need to demonstrate their value to customers by making information that is relevant to them accessible. Hence the need for knowledge management software, which helps companies segment and then distribute the information their customers want to know.

Mid-Market ERP Vendors Doing CRM & SCM In A DIY Fashion Part 1 ...

by P.J. Jakovljevic ... goes beyond traditional sales force automation (SFA) and contact management tools and allows organizations to realize the true benefits of CRM with integrated ... http:/.../Research/ResearchHighlights/Erp/2002/04/news_analysis/NA_ER_PJ_04_19_02_1.asp - 18k - 2002-04-19 Summary: While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002 will, for some more tenacious Tier 2/Tier 3 vendors, be the year of delivering products under their own steam as to counteract the onslaught by Tier 1 vendors and mid-market juggern

Should Uniqueness Vouch For Marketing Automation Niche Players?

by P.J. Jakovljevic ... improving, they must continue to facilitate integration with back-end systems, given the increasing awareness of this need for full-fledged benefits of CRM. ... http:/.../Research/ResearchHighlights/Crm/2003/06/news_analysis/NA_CR_PJ_06_28_03_1.asp - 29k - 2003-06-28 Summary: Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaug