Data Mining CRM

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Data Mining: The Brains Behind eCRM

by Steve McVey ... While customer relationship management (CRM) gets a lot of attention, one ... Data mining has emerged from obscure beginnings in artificial intelligence to become ... http:/.../ResearchHighlights/BusinessApplications/2000/11/research_notes/TU_BA_SRM_11_06_00_1.asp - 15k - 2000-11-06 Summary: Data mining has emerged from obscure beginnings in artificial intelligence to become a viable and increasingly popular tool for putting data to work. Data mining is a set of techniques for automating the exploration of data and uncovering hidden truths.

Analyse This

by Kevin Ramesan ... BPM analytics could play a significant role in CRM suites for improving business process performance. However, data mining technology, which focuses on ... http:/.../Research/ResearchHighlights/Erp/2003/07/research_notes/TU_ER_KR_07_23_03_1.asp - 14k - 2003-07-23 Summary: Enterprise applications have long been providing the means for businesses to collect required data and deliver it to the right people. Now that sales and marketing professionals are empowered with the right tools to better serve their customers and gather insights on all customers' interactions, the ques

Ask the Experts: Approaches to Data Mining ERP » The TEC Blog

... Strategic business uses of data mining: As an end result of organizations implementing ERP systems and CRM, vast amounts of data were accumulated. ... blog.technologyevaluation.com/blog/2008/05/08/ask-the-experts-approaches-to-data-mining-erp/ - 51k - 2008-05-08

Microsoft says OLE for Data Mining: Is it Bull?

by M. Reed ... of sources. We expect significant use of OLE DB for Data Mining Provider Services by our CRM solutions and application products.". ... http:/.../Research/ResearchHighlights/DataWarehousing/2000/03/news_analysis/NA_DW_MFR_03_28_00_1.asp - 7k - 2000-03-28 Summary: Microsoft released a new version of OLE DB (Object Linking and Embedding Database, based on Microsoft’s Component Object Model or COM) which supports a proprietary data mining specification. It is purported to extend the Structured Query Language (SQL) to allow easier and faster incorporation of data

Interelate: More on Tap Than Apps

by L. Talarico ... customers. Analytical CRM functions include data mining, campaign management, personalization, and click stream analysis. Interelate ... http:/.../Research/ResearchHighlights/eCommerce/2000/09/news_analysis/NA_EC_LJT_09_15_00_1.asp - 8k - 2000-09-15 Summary: Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and CRM analytics vendor E.piphany. These partnerships complement Interelate’s analytics expertise to provide new analytical CRM service offerings that promise to provide more value

The Lexicon of CRM - Part 1: From A to I

by Randy Garland ... A key component of most CRM packages, EMA enables the automation of typical ... and better linked form, and then Loaded into the Data Warehouse for Data Mining. ... http:/.../Research/ResearchHighlights/Crm/2001/10/research_notes/TU_CR_RGG_10_12_01_1.asp - 24k - 2001-10-12 Summary: C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM.

SPSS Has A New ShowCase

by M. Reed ... bringing more products to customers and prospects just as the CRM Analytics and AS ... customers can now add the predictive capabilities of SPSS data mining to the ... http:/.../Research/ResearchHighlights/DataWarehousing/2000/11/news_analysis/NA_DW_MFR_11_14_00_1.asp - 8k - 2000-11-14 Summary: On November 7, 2000, SPSS announced that they have signed an agreement to purchase ShowCase Corporation. The company sees a large part of its future in the analytical CRM market, and will use ShowCase to bolster staff and expertise levels.

Sagent Improves Its Image With SAS Partnership

by M. Reed ... As a result of this agreement, Sagent will offer SAS' world-renowned data mining and CRM software as part of its business intelligence solution. ... http:/.../Research/ResearchHighlights/DataWarehousing/2001/04/news_analysis/NA_DW_MFR_04_12_01_1.asp - 8k - 2001-04-12 Summary: Sagent has recently announced a strategic agreement with the SAS Institute, a market leader in analytics and CRM software, to integrate and license select SAS software within its business intelligence solutions. Through a partnership with SAS, Sagent gains additional creditability in the market and SAS

SAS: Striving to Sustain Leadership

by P.J. Jakovljevic ... remain as standalones), and extends far beyond data mining tools, embracing a ... Products include CRM, financial intelligence, human capital management (HCM), IT ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_10_05_1.asp - 23k - 2005-08-10 Summary: SAS Institute has been successful, moving beyond a business intelligence. Lately, it has lately focused on sustaining its technology leadership, expanding in some vertical markets, and becoming more attentive to the low-end market.

Why CRM Is So Hard and What To Do About It: Data is key to making ...

by Barry Briggs ... of CRM - the operational side, such as sales force automation and call center personalization systems, and the analytic applications such as data mining and ... http:/.../Research/ResearchHighlights/Crm/2002/12/research_notes/MI_CR_XBB_12_25_02_1.asp - 13k - 2002-12-25 Summary: Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.