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TEC Products
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CRM: The Truth, The Whole Truth And Nothing But The Truth(For A ...
| by Dick Lee/Caribou Lake |
... Even better news about CRM failures. An important corollary to the success
rates are the reasons for
CRM failure. For their part, CRM ...
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| http:/.../Research/ResearchHighlights/Crm/2003/02/research_notes/MI_CR_XDL_02_15_03_1.asp - 21k - 2003-02-15 |
| Summary: Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr
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CRM ROI: Creating a Business Case
| by Tom Pisello |
... support costs. Isolation Failure to use CRM data across multiple groups can
severely hamper the
achievement of key benefits. Garbage In ...
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| http:/.../Research/ResearchHighlights/Crm/2004/07/research_notes/RN_CR_XTP_07_23_04_1.asp - 15k - 2004-07-23 |
| Summary: Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating
a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation.
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CRM Application Users Are Key to Project Success
| by Kevin Ramesan |
... Kevin Ramesan - October 22, 2005 Originally published - January 25, 2003 1. The
True Story Behind CRM
Failure. ... The True Story Behind CRM Failure. ...
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| http:/.../Research/ResearchHighlights/CRM/2005/10/research_notes/TU_CR_KR_10_22_05_1.asp - 13k - 2005-10-22 |
| Summary: For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training and change management.
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CRM, Success, and Best Practices: A Wake Up Call Part One ...
| by Glen S. Petersen |
... In these situations, the company embraces CRM with the hope of becoming customer
centric and the results
are all too predictable—another case of CRM failure. ...
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| http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_21_04_1.asp - 23k - 2004-10-21 |
| Summary: Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de
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Won’t Get Fooled Again: The 5 Worst Buzzwords in the CRM ...
... from the truth—in all too many situations, senior management approaches CRM as a ...
the project
will quickly produce little impact or lead to outright failure. ...
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| blog.technologyevaluation.com/blog/2007/12/18/the-5-worst-buzzwords-in-the-crm-industry-today/ - 44k - 2007-12-18 |
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TEC: Sales Force Automation (SFA) Evaluation Center
... is what distinguishes them from full-fledged customer relationship management (CRM)
applications. ...
too much too quickly can sometimes lead to failure to capture ...
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| http://crm.technologyevaluation.com/sales-force-automation/ - 49k - 2009-08-31 |
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CRM: Creating a Credible Business Case and Positioning It with the ...
| by Glen Petersen |
... A CRM failure is far worse than merely the lost time and resources; it sends a message
to the
organization relative to direction and commitment. ...
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| http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_09_04_1.asp - 23k - 2004-11-09 |
| Summary: An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success.
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CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of ...
| by Lou Talarico & Kevin Ramesan |
... project. Many articles relate CRM failure to the absence and/or weakness
of business objectives
driving the CRM initiative. Although ...
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| http:/.../Research/ResearchHighlights/Crm/2003/04/research_notes/TU_CR_LJT_04_18_03_1.asp - 12k - 2003-04-18 |
| Summary: Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding
of their functional and technical requirements and second, identifying the vendors that best match their requirements. This
article will focus on determining the functionali
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Customer Relationship Management Strategies Part One: Changing ...
| by Mike Holland and Trinh Abrell |
... goal is to increase sales: determine by what percent, state the threshold for failure,
and give yourself
a range to shoot for. Track your CRM performance not ...
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| http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XMH_02_14_05_1.asp - 14k - 2005-02-14 |
| Summary: Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success
and full potential from their CRM system.
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TEC: CRM for Financial and Insurance Markets Evaluation Center
... The cost of performance testing a CRM solution prior to deployment can be ...
higher—and can
mean the difference between the implementation's success or failure. ...
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| http://crm.technologyevaluation.com/financial-insurance/ - 49k - 2009-08-31 |
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