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If There's One Thing CRM Tells US Don't Do PLM The Same Way

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Customer Relationship Management (CRM) RFP Templates
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If There's One Thing CRM Tells Us: Don't Do PLM the Same Way

by David Smith
... If There's One Thing CRM Tells Us: Don't Do PLM the Same Way Featured Author - David
Smith - November 25, 2005 Originally published - June 21, 2004. ...
http:/.../Research/ResearchHighlights/PLM/2005/11/research_notes/MI_PL_XDS_11_25_05_1.asp - 21k - 2005-11-25
Summary: Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling the 'ifs' and 'hows' of PLM investment.




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