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Results 1 - 10 of about 76 for objective crm implementation.
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CRM Application Users Are Key to Project Success
| by Kevin Ramesan |
... through all four phases before reaching their main objective, companies should ... winning
components
to help you achieve real ROI with your CRM implementation.
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| http:/.../Research/ResearchHighlights/CRM/2005/10/research_notes/TU_CR_KR_10_22_05_1.asp - 13k - 2005-10-22 |
| Summary: For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training and change management.
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Data Quality: Cost or Profit?
| by Kevin Ramesan |
... the negative impact that poor data quality has on a CRM objective. ... Ultimately, quality
data is the foundation of successful CRM implementation and accurate ...
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| http:/.../Research/ResearchHighlights/Crm/2004/03/research_notes/MI_CR_KR_03_08_04_1.asp - 14k - 2004-03-08 |
| Summary: Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy. Looking
beyond general approaches and company policies that set expectations and establish data management procedures, we will explore
applications and tools that help reduce the negat
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Difficult Conversations: Discussing CRM with Your CEO Part Two ...
| by Glen S. Petersen |
... Most individuals will agree that this seems to be a reasonable objective. ... the series
Difficult
Conversations: Positioning Your CEO in a CRM Implementation. ...
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| http:/.../Research/ResearchHighlights/CRM/2006/11/research_notes/MI_CR_XGP_11_24_06_1.asp - 23k - 2006-11-24 |
| Summary: A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments.
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CRM, Success, and Best Practices: A Wake Up Call Part Two ...
| by Glen S. Petersen |
... It can define the implementation objective and guide management in understanding
CRM implementation
as a business strategy. Regardless ...
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| http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_22_04_1.asp - 25k - 2004-10-22 |
| Summary: To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a culture
consistent with CRM can lead to a deployment strategy
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CRM, Success, and Best Practices: A Wake Up Call Part One ...
| by Glen S. Petersen |
... interpret these results as implying that discipline in vendor selection and quality
of implementation
are unimportant ... Given that the objective of CRM is to ...
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| http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_21_04_1.asp - 23k - 2004-10-21 |
| Summary: Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de
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Customer Relationship Management Strategies Part Four: Strategies ...
| by Mike Holland and Trinh Abrell |
... CRM analytics help companies to recognize consumer behavioral ... The main objective
here
is to ascertain if ... estimate your per-customer cost of implementation. ...
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| http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XMH_02_17_05_1.asp - 25k - 2005-02-17 |
| Summary: Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan
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Interface Software Expands Its CRM Functionality
| by Kevin Ramesan |
... The main objective of many CRM applications is ... goes beyond a traditional horizontal
CRM package. ... ownership driven from a lower implementation and customization ...
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| http:/.../Research/ResearchHighlights/Crm/2004/08/research_notes/PN_CR_KV_08_26_04_1.asp - 10k - 2004-08-26 |
| Summary: Interface Software, a provider of relationship intelligence to professional services firms, introduces InterAction 5 with
three additional modules aimed at facilitating collaborative work in both legal- and project-based environments. InterAction
5 reinforces Interface Software's customer relationship ma
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A Lexicon for Customer Relationship Management Success
| by Glen Petersen |
... defined success prior to implementation and setup ... to approach the applications of
CRM
as infrastructure. ... becomes preeminent and the objective is essentially to ...
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| http:/.../Research/ResearchHighlights/CRM/2008/09/research_notes/MI_CR_XGP_09_29_08_1.asp - 27k - 2008-09-29 |
| Summary: Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms
do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles,
and is approached with a let's-hope–for-the-best men
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A Lexicon for Customer Relationship Management Success
| by Glen Petersen |
... defined success prior to implementation and setup ... to approach the applications of
CRM
as infrastructure. ... becomes preeminent and the objective is essentially to ...
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| http:/.../Research/ResearchHighlights/CRM/2006/03/research_notes/MI_CR_XGP_03_08_06_1.asp - 29k - 2006-03-08 |
| Summary: Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms
do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles,
and is approached with a let's-hope–for-the-best men
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Xchange Adds To The List Of CRM Point Solutions' Casualties Part ...
| by P.J. Jakovljevic |
... If the ultimate objective is to win and retain ... given the vendor had a solid CRM product
breadth and technology foundation, a good implementation track record ...
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| http:/.../Research/ResearchHighlights/Crm/2003/03/news_analysis/NA_CR_PJ_03_28_03_1.asp - 22k - 2003-03-28 |
| Summary: Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history,
its functionality remains critical and CRM is being absorb
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