Objective CRM

TEC Products

Customer Relationship Management (CRM) Software Evaluation Reports http://rfp.technologyevaluation.com/rfi.asp?catid=CRM Customer Relationship Management (CRM) RFP Templates http://rfp.technologyevaluation.com/store.asp?catid=2 Customer Relationship Management (CRM) Evaluation Center http://crm.technologyevaluation.com/

CRM, Success, and Best Practices: A Wake Up Call Part One ...

by Glen S. Petersen ... Given that the objective of CRM is to improve long-term profitability, these statistically-based studies provide a consistent message to user organizations ... http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_21_04_1.asp - 23k - 2004-10-21 Summary: Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success and failure to emerge from the same initiative. Clearly de

Interface Software Expands Its CRM Functionality

by Kevin Ramesan ... The main objective of many CRM applications is to enable end users to act promptly on business opportunities by providing them with valuable historical ... http:/.../Research/ResearchHighlights/Crm/2004/08/research_notes/PN_CR_KV_08_26_04_1.asp - 10k - 2004-08-26 Summary: Interface Software, a provider of relationship intelligence to professional services firms, introduces InterAction 5 with three additional modules aimed at facilitating collaborative work in both legal- and project-based environments. InterAction 5 reinforces Interface Software's customer relationship ma

CRM Application Users Are Key to Project Success

by Kevin Ramesan ... Analysts recommend that companies should look at their CRM global objective as a series of small well-defined projects, but they should also bear in mind the ... http:/.../Research/ResearchHighlights/CRM/2005/10/research_notes/TU_CR_KR_10_22_05_1.asp - 13k - 2005-10-22 Summary: For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention to user training and change management.

Data Quality: Cost or Profit?

by Kevin Ramesan ... CRM) arena and how applications such as Interaction from Interface Software can help reduce the negative impact that poor data quality has on a CRM objective. ... http:/.../Research/ResearchHighlights/Crm/2004/03/research_notes/MI_CR_KR_03_08_04_1.asp - 14k - 2004-03-08 Summary: Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy. Looking beyond general approaches and company policies that set expectations and establish data management procedures, we will explore applications and tools that help reduce the negat

TEC: Centre d'évaluation de solutions de Gestion de la relation ...

... Évaluez et comparez les solutions de gestion de la relation client (GRC, en anglais CRM). Sélection plus rapide et objective que les méthodes traditionnelles ... http://crm.technologyevaluation.com/fr/ - 56k - 2009-08-31

Enterprise Applications--The Genesis and Future, Revisited Part ...

by P.J. Jakovljevic ... If the ultimate objective is to win and retain customers, one must consider the ... as the once-considered more remarkable and supposedly more relevant CRM and e ... http:/.../Research/ResearchHighlights/Erp/2004/04/research_notes/TU_ER_PJ_04_05_04_1.asp - 15k - 2004-04-05 Summary: If the ultimate objective is to win and retain customers, one must consider the entire chain, which includes traditional enterprise resource planning (ERP) and supply chain management (SCM) functions as well as the once considered more remarkable and supposedly more relevant CRM and e-commerce activity.

The Lexicon of CRM - Part 3: From R to Z

by Randy Garland ... and other tasks. This is still the first objective of most companies implementing CRM solutions. SLA - Service Level Agreement. ... http:/.../Research/ResearchHighlights/Crm/2001/11/research_notes/TU_CR_RGG_11_02_01_1.asp - 18k - 2001-11-02 Summary: CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM

CRM: Creating a Credible Business Case and Positioning It with the ...

by Glen Petersen ... The applications of CRM apply to sales, marketing, call centers, e-commerce, field service, and partner organizations. The objective is to design and implement ... http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_09_04_1.asp - 23k - 2004-11-09 Summary: An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

Difficult Conversations: Discussing CRM with Your CEO Part Two ...

by Glen S. Petersen ... If CRM is not an operational strategy, then the technology must have magical ... are these commensurate with the price, and is this really the objective of the ... http:/.../Research/ResearchHighlights/CRM/2006/11/research_notes/MI_CR_XGP_11_24_06_1.asp - 23k - 2006-11-24 Summary: A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.

CRM, Success, and Best Practices: A Wake Up Call Part Two ...

by Glen S. Petersen ... It can define the implementation objective and guide management in understanding CRM implementation as a business strategy. Regardless ... http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_22_04_1.asp - 25k - 2004-10-22 Summary: To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a culture consistent with CRM can lead to a deployment strategy