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TEC Products
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CRM, Success, and Best Practices: A Wake Up Call Part One ...
| by Glen S. Petersen |
... Success can be claimed in numerous ways, but if the objective of the organization
is to increase shareholder
wealth, then an investment in a CRM system must be ...
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| http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_21_04_1.asp - 23k - 2004-10-21 |
| Summary: Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de
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CRM Application Users Are Key to Project Success
| by Kevin Ramesan |
... builds up from the first difficulties with the system. ... Since CRM projects have to
step through all ... phases before reaching their main objective, companies should ...
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| http:/.../Research/ResearchHighlights/CRM/2005/10/research_notes/TU_CR_KR_10_22_05_1.asp - 13k - 2005-10-22 |
| Summary: For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training and change management.
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Data Quality: Cost or Profit?
| by Kevin Ramesan |
... The system reduces data change management by controlling the ... not deviate from the
main objective
of a ... their software primarily for its CRM process automations ...
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| http:/.../Research/ResearchHighlights/Crm/2004/03/research_notes/MI_CR_KR_03_08_04_1.asp - 14k - 2004-03-08 |
| Summary: Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy. Looking
beyond general approaches and company policies that set expectations and establish data management procedures, we will explore
applications and tools that help reduce the negat
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Interface Software Expands Its CRM Functionality
| by Kevin Ramesan |
... The main objective of many CRM applications is to ... goes beyond a traditional horizontal
CRM package. Interface Software delivers a system corresponding to the ...
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| http:/.../Research/ResearchHighlights/Crm/2004/08/research_notes/PN_CR_KV_08_26_04_1.asp - 10k - 2004-08-26 |
| Summary: Interface Software, a provider of relationship intelligence to professional services firms, introduces InterAction 5 with
three additional modules aimed at facilitating collaborative work in both legal- and project-based environments. InterAction
5 reinforces Interface Software's customer relationship ma
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Web-enabled Sales Tactics
| by Emmett Holt |
... The objective is to create a series of follow-up offers that engage the ... By integrating
this
information with the CRM system, sales people would have access to ...
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| http:/.../Research/ResearchHighlights/CRM/2006/03/research_notes/MI_CR_XEH_03_31_06_1.asp - 18k - 2006-03-31 |
| Summary: The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's
self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle
experience at every point of contact.
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Difficult Conversations: Discussing CRM with Your CEO Part Two ...
| by Glen S. Petersen |
... will agree that this seems to be a reasonable objective. ... and thought leader in the
CRM
and e ... held senior level management positions with system integration and ...
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| http:/.../Research/ResearchHighlights/CRM/2006/11/research_notes/MI_CR_XGP_11_24_06_1.asp - 23k - 2006-11-24 |
| Summary: A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments.
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Customer Relationship Management Strategies Part Four: Strategies ...
| by Mike Holland and Trinh Abrell |
... to the investment you've made in your CRM system. ... CRM analytics help companies
to
recognize consumer behavioral ... The main objective here is to ascertain if your ...
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| http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XMH_02_17_05_1.asp - 25k - 2005-02-17 |
| Summary: Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan
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Siebel Rallies Its Integration Alliance Troops Part 1: Recent ...
| by P.J. Jakovljevic |
... to exchange data between Siebel's CRM system its other ... the domain expertise of leading
system integrators, Siebel ... applications to achieve a business objective. ...
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| http:/.../Research/ResearchHighlights/Erp/2002/05/news_analysis/NA_ER_PJ_05_10_02_1.asp - 13k - 2002-05-10 |
| Summary: Siebel is finally taking 'the bull by the horns' by acknowledging the integration challenges its customers face, and by addressing
that issue. An often troubling aspect of CRM implementations in the past is that the only way IT departments can achieve a
full view of the customer is by integrating front-e
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TEC: Enterprise Marketing Management (EMM) Evaluation Center
... Benefit from a marketing system of record critical to ... your solution is selected in
an objective
and fair ... the Basics: The Value of Integrated CRM Sage Software, ...
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| http://crm.technologyevaluation.com/enterprise-marketing-management/ - 48k - 2009-08-31 |
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CRM, Success, and Best Practices: A Wake Up Call Part Two ...
| by Glen S. Petersen |
... It can define the implementation objective and guide ... and thought leader in the CRM
and e ... has held senior level management positions with system integration and ...
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| http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_22_04_1.asp - 25k - 2004-10-22 |
| Summary: To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a culture
consistent with CRM can lead to a deployment strategy
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