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Customer Relationship Management (CRM) RFP Templates http://rfp.technologyevaluation.com/store.asp?catid=2 Customer Relationship Management (CRM) Evaluation Center http://crm.technologyevaluation.com/ Customer Relationship Management (CRM) Software Evaluation Reports http://rfp.technologyevaluation.com/rfi.asp?catid=CRM

CRM, Success, and Best Practices: A Wake Up Call Part One ...

by Glen S. Petersen ... motivated to pursue CRM with such an economic objective, few take ... that force the organization to think through the operational aspects of CRM and set ... http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_21_04_1.asp - 23k - 2004-10-21 Summary: Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success and failure to emerge from the same initiative. Clearly de

CRM: Creating a Credible Business Case and Positioning It with the ...

by Glen Petersen ... an Operational Strategy. The applications of CRM apply to sales, marketing, call centers, e-commerce, field service, and partner organizations. The objective is ... http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_09_04_1.asp - 23k - 2004-11-09 Summary: An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

Difficult Conversations: Discussing CRM with Your CEO Part Two ...

by Glen S. Petersen ... If CRM is not an operational strategy, then ... and pure automation; however, are these commensurate with the price, and is this really the objective of the ... http:/.../Research/ResearchHighlights/CRM/2006/11/research_notes/MI_CR_XGP_11_24_06_1.asp - 23k - 2006-11-24 Summary: A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.

CRM, Success, and Best Practices: A Wake Up Call Part Two ...

by Glen S. Petersen ... It can define the implementation objective and guide management in understanding ... CRM Best Practices: Self Assessment and Making CRM an Operational Reality. ... http:/.../Research/ResearchHighlights/Crm/2004/10/research_notes/MI_CR_XGP_10_22_04_1.asp - 25k - 2004-10-22 Summary: To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a culture consistent with CRM can lead to a deployment strategy

A Lexicon for Customer Relationship Management Success

by Glen Petersen ... tools becomes preeminent and the objective is essentially ... The CRM industry has generated many best practice ... analysis is applied to operational approaches that ... http:/.../Research/ResearchHighlights/CRM/2008/09/research_notes/MI_CR_XGP_09_29_08_1.asp - 27k - 2008-09-29 Summary: Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best men

A Lexicon for Customer Relationship Management Success

by Glen Petersen ... tools becomes preeminent and the objective is essentially ... The CRM industry has generated many best practice ... analysis is applied to operational approaches that ... http:/.../Research/ResearchHighlights/CRM/2006/03/research_notes/MI_CR_XGP_03_08_06_1.asp - 29k - 2006-03-08 Summary: Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best men

Order Promising: Pre-Condition Your Enterprise for Operational ...

by Dave Strothmann ... Your Enterprise for Operational Excellence Featured ... Customer Relationship Management (CRM) applications, or ... For example, the business objective for maximizing ... http:/.../Research/ResearchHighlights/WhitePapers/2001/11/research_notes/TU_WP_DST_11_24_01_1.asp - 19k - 2001-11-24 Summary: Simple questions often have complex answers. Whether they are speaking with you on the phone or placing an order on a Web storefront, your customers expect immediate gratification. They want to know when their order will ship the moment it is placed. How do you respond?

CRM Application Users Are Key to Project Success

by Kevin Ramesan ... The task force should include representatives of operational users. ... Analysts recommend that companies should look at their CRM global objective as a ... http:/.../Research/ResearchHighlights/CRM/2005/10/research_notes/TU_CR_KR_10_22_05_1.asp - 13k - 2005-10-22 Summary: For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention to user training and change management.

The Changing Face of CRM » The TEC Blog

... different backgrounds and focus, the major objective is to ... will have to count on CRM vendors to deliver visibility into streamlined operational and supply ... blog.technologyevaluation.com/blog/2009/02/10/the-changing-face-of-crm/ - 48k - 2009-02-10

Compare CRM (Financial/Insurance Market) Software

... of near real-time operational data store ... Management Customer relationship management (CRM) applications are ... and service stages, with the objective of better ... http://crm.technologyevaluation.com/financial-insurance/ - 101k - 2009-04-21 Summary: Compare CRM software: Discover the 10 key modules to base your selection on and tools you must use in order to save up to 85% of time and money you'd spend gathering information on your own : Insurance and Investment , Marketing Automation, Sales Force Automation (SFA), CRM Analytics, Call Center and Cu